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    Ian Kennedy
    Ian Kennedy
    Nov 26, 2024, 19:36

    The PWHL will no longer broadcast games in Canada on YouTube, a "trade off" for the league's growth. But the platform will still show games in the USA and Europe.

    The PWHL will no longer broadcast games in Canada on YouTube, a "trade off" for the league's growth. But the platform will still show games in the USA and Europe.

    The PWHL continues to grow. This season that includes broadcasting deals, particularly in Canada. After streaming all games for free last year on YouTube, and producing their own content that was then distributed to outlets like TSN and CBC, this year will see more exclusivity.

    That includes the evolution of broadcasting deals, which are now exclusive in Canada with CBC, TSN, and Amazon Prime. That means PWHL games will not be available on YouTube this season in Canada.

    "The nature of the relationship with those parties has changed this year, and that, yes we are receiving media rights," said the PWHL's senior vice president of business operations Amy Scheer.

    "It's a really hard decision to make because accessibility's really important to us...As you grow there are trade offs that you have to make and tough decisions that you have to make, this was certainly one of them."

    Viewers in the United States and Europe however, will still be able to watch the games on YouTube. The league continues to look for national broadcasting partners in the United States days before puck drop on season two.

    Games will be broadcast on regional networks like NESN, as shown on their local schedules, but no national broadcasting deal has been announced to date. For Scheer and the PWHL, it may be a factor that pushes American expansion.

    "There are some national partners that would be willing to carry our games today, and I think there are some national partners that feel we need to grow beyond the current markets that we're in," said Scheer.

    The league saw massive followings and engagement levels on YouTube last season, as well as across broadcasting platforms.