The PWHL has launched their online store for merchandise and apparel partnered with woman-run Line Change.
The PWHL has launched their online store for merchandise and apparel partnered with woman-run Line Change.
The PWHL has partnered with Line Change, a woman-run apparel company "to bring fashion-forward looks to PWHL hockey fans in time for puck drop on the inaugural season."
The league’s debut apparel collection will be available at shop.thepwhl.com, launching December 15 at 12:00 p.m. ET.
“The partnership between the PWHL and Line Change means so much more than uniting two female-focused entities,” said Amy Scheer, PWHL Senior Vice President of Business Operations. “It’s not just hockey, and it’s not just apparel. It’s about a moment in time when women in sport are being recognized in a way like never before, and about creating a product – either on the ice or in clothing – that sends the message to women everywhere that they belong here.”
According to the league's press release, "Line Change is an apparel brand started by two hockey wives, Angela Price and Julie Petry, derived from a need for a better assortment of clothing in team stores for the female sports fan. Given its established traction across hockey leagues like the NHL, AHL and CHL, paired with its purpose of designing clothing with unparalleled quality, style, and comfort, partnering with Line Change was a natural fit for the PWHL."
“We could not be more excited to finally announce our partnership with the PWHL,” said Julie Petry, co-founder of Line Change.
“Both of our organizations were born out of a need for more options for females; options that previously did not exist but were always possible,” continued Angela Price, co-founder of Line Change.
“It’s synergistic to be able to work with a league who is taking a lead at helping females in hockey see just how much is possible, and we feel like that messaging is perfectly aligned with what we’re trying to achieve over here at Line Change as well, but within the vein of sports fan apparel,” added Petry. “We are hopeful this collection with the PWHL is just the beginning of a partnership that is going to grow into much more within the whole PWHL fan base and all of the respective team cities!”
Line Change’s eight-piece collection for the PWHL and seven-piece collection for each of the league’s six teams will include company best sellers: The Hockey Hoodie, The Crewneck, The Boxy Crop, The City Toque / Beanie, The Longsleeve, The Oversized Tee, and The City Cap.