The PWHL and Barbie have launched a collection of clothes combining the PWHL and Barbie brands.
The PWHL and Barbie have launched a collection of clothes combining the PWHL and Barbie brands.
Mattel Inc’s Barbie® and the PWHL have teamed up to launch a special collection of apparel and accessories, marking a first-of-its-kind collaboration for the iconic Barbie brand. The collection was spurred by the overwhelming fan excitement following the league's partnership announcement with Barbie in February.
The collection features an array of products for both adults and youth, including shirts with the empowering slogans "Dream It, Do It." and "Crushin' Limits," as well as totes and tumblers.
“Our league strives to empower young girls to see the potential of their dreams, just as many of our players did while growing up playing hockey,” said Amy Scheer, PWHL Senior Vice President of Business Operations. “Barbie has long stood for the limitless possibilities available to girls, and this new collection allows us to continue merging our visions to reach the next generation of athletes and leaders. Thank you to our fans for inspiring us to create this collection.”
“At such a pinnacle time in women's sport, we are excited to share the empowering spirit of Barbie through our collaboration with PWHL,” states Meredith Norrie, Vice President, Global Licensing and Consumer Products. “As Barbie celebrates 65 years, she remains a constant source of inspiration for fans and society to dream big and follow bold pursuits. We hope this collection will strike a chord in the next generation, encouraging them to reach for the stars and chase their dreams with confidence.”
The partnership also includes a video series, presented by Barbie, featuring PWHL players and young fans interviewing each other, sharing their personal journeys and sources of inspiration across broadcast, in-arena and social.