Jamie Lee Rattray has launched a new brand to highlight the momentum of women's sport, becoming the first PWHL player to launch a merchandise brand this season.
Jamie Lee Rattray has launched a new brand to highlight the momentum of women's sport, becoming the first PWHL player to launch a merchandise brand this season.
PWHL Boston's Jamie Lee Rattray and Canadian lifestyle brand TEAMLTD are partnering together, with Rattray becoming the first player in the league to launch branded merchandise "to highlight the momentum of women in sports."
As Rattray said in a press release from Quartexx Management, "This past year has been life-changing and none of it would have been possible without the fans who have continued to stand by us and cheer their hearts out day in and day out.”
“This collaboration with Team LTD is in celebration of the growth of women's sports and a reminder that we are #HERETOSTAY," said Rattray.
Rattray sported her design prior to Boston's March 6 game against PWHL Toronto in the days leading up to International Women's Day on March 8.
Rattray, a long time member of Canada's national team, is continuing the advocacy for inclusion and support for women's sport she's shown throughout her career, including work with organizations like Sport a Rainbow, First Assist, and Hockey Indigenous.
For TEAMLTD, they were also excited to support Rattray's brand and vision.
"We jumped at the idea of working on this collab with Jamie as we have known her for years and have followed her on her journey to the highest stage of the sport. She is an example of everything our brand strives to represent and has also been a longtime supporter of LTD, so it was a natural fit," said Jamie Visser, cofounder of TEAMLTD.
A limited run sale of Jamie Lee Rattray's brand is available for purchase today.