The Gist and the PWHL announced a formal partnership to reach fans, brands, and sponsors through "fan-first content."
The Gist and the PWHL announced a formal partnership to reach fans, brands, and sponsors through "fan-first content."
The PWHL and The Gist, a sports media brand, and the PWHL, have announced an official "alliance" The Gist announced in a press release.
"The GIST is joining forces with the PWHL to pair its fan-first content with the league's access and momentum to continue growing fandom," the release stated.
According to The Gist, the two organizations "will work together to provide brands with a 360 co-package partnership" and "provide brand partners the opportunity to keep fans up-to-date throughout the season with multi-platform coverage that authentically aligns with women's hockey and the online conversation surrounding the league."
"The GIST is excited to align with the PWHL and further the amplification of the league and its players, continuing our mission of providing quality coverage of women's sports," says Jacie deHoop, Co-Founder of The GIST. "A collaboration with the league is the perfect fit as we both strive to reshape the narrative surrounding sports. We look forward to working further on co-package deals to deliver brands with authentic coverage."
According to the PWHL, the intent is to expand the PWHL's reach and connection to fans.
"Partnering with The GIST is an exciting step forward in expanding the PWHL's reach and connection with our engaged and passionate audience," said Amy Scheer, Senior Vice President of Business Operations, PWHL. "This collaboration enables us to foster deeper relationships between fans and our brand partners, offering more impactful touchpoints. Together with The Gist, we're driving greater visibility and investment in the PWHL, creating new opportunities that reflect the growing momentum and progress in women's sports."