San Jose Sharks reveal new logos and ‘Los Tiburones’ jersey

After getting to the franchise’s first Stanley Cup final ever, the Sharks are not resting. They’ve got some brand new marks and some fun promotional jerseys on the way for the 2016-17 campaign.

It wasn’t so long ago that the San Jose Sharks updated their predatory logo, but the more the merrier, right? Coming off the franchise’s first-ever appearance in the Stanley Cup final, the Sharks have released new logos and a special ‘Los Tiburones’ jersey for 2016-17. As you can see above, it’s a pretty sweet jersey. ‘Los Tiburones’ is a local nickname for the team and, duh, means ‘Sharks’ in Spanish. I love the font used and it’s worth noting that the man who designed it, Terry Smith, also created the Sharks’ very first logo. As for the other marks, you’ll notice the shark is a lot more toothy:

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(Image courtesy of the San Jose Sharks)
(Image courtesy of the San Jose Sharks)
  The new logos will be secondary marks and will not replace the current look. Instead, they will be used in promotions – the first of which will come on Oct. 29 against Nashville, when the Sharks will give away those sweet ‘Los Tiburones’ jerseys. Other giveaways include a Sharks/San Francisco Giants mashup jersey and a Joe Pavelski action figure.