NHL, NHLPA and Alumni Association Release Digital Collectible NFT Platform NHL Breakaway to the Public
The partnership expands on the League's partnership with NFT platform Sweet first announced in 2022.
The NHL is set to open its digital collectibles platform out of beta on Wednesday with the full release of NHL Breakaway, the official digital collectibles highlight community in partnership with the NHLPA, the NHL Alumni Association and NFT collectible platform Sweet.
The League and its partners began the collaboration with Sweet in 2022. A few months ago, NHL Breakaway began accepting early adopters into the program, with those who got involved first being labeled “Founding Fans.” The feedback from those early adopters was used to shape the future of NHL Breakaway to help ensure its appeal to all fans and collectors.
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“NHL Breakaway is an unparalleled digital experience," said David Lehanski, NHL Executive Vice President, Business Development & Innovation. "The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game - such as a shot clanging off the goal post - bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”
Beginning Wednesday, NHL fans and collectors can collect, gift, trade, display and participate in set collections and challenges to earn exciting rewards. The NHL Breakaway platform promises to deliver an immersive experience featuring recognizable and iconic highlights in NHL history, as well as unique features including:
- The Trade Lounge: a hub of collector community interaction where fans can trade packs and highlights of their favorite plays or NHL Players with others in the community. Search and filter capabilities allow users to find highlights available for trade and view their personal trade history.
- Public Profiles: creates a social aspect within the platform and allows fans and enthusiasts to showcase their fandom and passion for hockey by integrating unique collectibles into their NHL Breakaway profiles.
- Gamification: introduces challenges for completing sets within categories like highlights and collectibles, team sets, and NHL Player sets with opportunities to earn rewards, such as real-life NHL experiences and exclusive packs.
Sweet has created otherother NFT and digital collectible programs with other sports leagues including the NBA and F1.
“The team at Sweet has worked tirelessly to build NHL Breakaway into a game-changer for hockey fans and collectors,” said Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA. “This evolving platform will showcase the amazing talents of NHL players to a world-wide fanbase in a fun and interactive way.”
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