NEWS – Smith Entertainment Group Partners with Fanatics to Oversee Retail Operations

As per the Smith Entertainment Group, they have partnered with Fanatics to take over operations of the team’s in-store retail at the Delta Center, as well as their online store.

In their press release, SEG stated:

“Fanatics is a global leader in sports apparel design, manufacturing, and merchandising, and we are thrilled to leverage their expertise to offer fans a completely reimagined, tech-forward shopping experience across all retail touchpoints,” said Chris Barney, president of revenue and commercial strategy for Smith Entertainment Group. “As we continue to invest in the fan experience at Delta Center and beyond, our retail strategy plays a key role in pushing boundaries and redefining how fans connect with our teams for years to come.”

The operational change will begin on Sunday, June 1. This aligns with the recent announcement of the Delta Center renovations to better accommodate both the hockey and basketball teams.

Beginning June 1, Fanatics will take over operations of all retail locations throughout Delta Center, including the Team Store, presented by American Express, on the main concourse, as well as the storefront on Level 5. To prepare for the transition, the Team Store inside the Delta Center will be temporarily closed to fans starting June 2 and will reopen on June 9.

Following the partnership announcement, Delta Center’s social media account posted that the team store will be closed from June 2–8 to allow for the switchover.

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