From retro goalie masks and denim dad hats to the highly anticipated Heritage Classic, Winnipeg’s packed calendar blends fan-favorite giveaways with powerful community celebrations and heritage nights.
On Monday, the Winnipeg Jets announced their 2026-27 promotional schedule Monday, unveiling a lineup filled with exclusive giveaways, specialty ticket offers, theme nights, heritage celebrations, community initiatives and special events that will give fans plenty to look forward to throughout the upcoming season.
October
The promotional calendar gets underway October 2 when the Jets host the Boston Bruins for their home opener. The first 7,000 fans through the doors will receive a Jets Retro Goalie Mask, giving fans an opportunity to take home a piece of throwback Jets memorabilia on the first night of the season.
The Jets will host the Child Advocacy Game on October 17, an initiative championed by ambassador Adam Lowry that will raise awareness for children and families affected by child abuse.
The 2026 Alumni Game follows on October 24, before the 2026 Tim Hortons NHL Heritage Classic takes place October 25. The Jets will then celebrate Halloween with their Halloween Game on October 27. Fans attending through the specialty ticket offer will receive a Jets Halloween Trick-or-Treat Pillowcase.
The first specialty ticket offer of the season comes October 7, with fans receiving an exclusive Jets Baseball Jersey. Other specialty ticket items throughout the season will include a Jets Run Club Hat and a Mark Scheifele Bobblehead.
November
The Jets will celebrate Filipino Heritage Night on November 8 before hosting 90s Night on November 10, when the first 5,000 fans will receive a Jets 90s Denim Dad Hat.
On November 17, fans will have the chance to pick up one of the season's most unique giveaways, a Jets Beer Boot Cup. Pride Night will follow on November 19, highlighting organizations making a difference in Winnipeg's 2SLGBTQ+ community.
The month will continue with a Collector's Cup giveaway on November 23 before the Jets host the 14th annual Hockey Fights Cancer game on November 30. The game will be part of a month-long campaign raising funds for the CancerCare Manitoba Foundation.
December
The Jets will turn their attention to Canadian Armed Forces Night on December 8, when the team will host military members and their families. The Holiday Weekend will take place December 19 and December 20, with the December 20 game also serving as the Season Ticket Member Appreciation Game and featuring Jerseys Off Our Backs.
January
The new year will bring another stretch of giveaways and special events. Après Ski Night on January 2 will see the first 5,000 fans receive a Jets fuzzy bucket hat, while the first 5,000 fans at the January 7 game will receive Jets Mittens.
Ukrainian Heritage Night will follow on January 9. The Jets will then host Hockey Talks on January 16, with mental health-focused organizations sharing resources throughout January and at the game. The month will wrap up with the South Asian Heritage Game on January 24th, continuing the team's slate of heritage celebrations.
February
The Jets will debut Lunar New Year Night on February 17th, adding a new celebration to the team's promotional calendar. WASAC Night will follow on February 21, continuing the team's focus on recognizing and celebrating important communities throughout Manitoba.
March
Beginning with Black History Night on March 1st, the Jets will recognize women making a difference in sport during the Celebrating Women in Sport game on March 7 before hosting Hoser Game on March 13. Fans will be encouraged to wear plaid, while the first 5,000 attendees will receive a Hoser hat. Country Night will follow on March 20, with the first 5,000 fans receiving a Jets Cowboy Hat.
April
The Jets will close out their community-focused initiatives on April 7 with Parkinson's Awareness Night. Alongside initiative ambassador Kyle Connor, the team will raise funds for U-Turn Parkinson's and the Movement Disorder Clinic.
The promotional schedule will conclude with Fan Appreciation on April 9, giving fans an opportunity to receive additional giveaways while taking advantage of special fan discounts throughout the game.
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