After completing their 25th year anniversary last season, the Saint John Sea Dogs are debuting a brand new look for the upcoming 2025-26 season, featuring a new logo, wordmark and jersey sets.

The Sea Dogs officially unveiled the new branding at an event this past week, however they unleashed it to the world at large via a teaser video on Twitter/X and other socials.

The logo itself is a fresh cleaned up version of their current logo, opting for a meaner and more modern look. Despite the modern-approach, the logo has a lot more detailing, namely around the otter's face

As for the jerseys, the team is sticking with a blue home, although are abandoning the busy shoulders from their previous kit, for a more traditional look.

It is of note that the home jersey lacks any white, instead oppting for grey as an outline around numbers as well as an striping over the larger black stripes. The lack of white, or light numbers on the homes has been criticized online over fears of being able to not read player numbers from afar.

As of right now, it is unclear if the team will bring back the black alternates for the 2025-26 season.

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