Mark Messier's GAME 7 brand drops a new collection of Colorado Avalanche and other NHL team gear, merging sports passion with cutting-edge fan apparel for the playoff push.
It wasn’t too long ago when Mark Messier, along with popular actor Danny DeVito, Isaac Chera of Crown Acquisitions, and more, unveiled the GAME 7 apparel collection to the NHL world. GAME 7 is a multi-platform sports and entertainment brand that, along with the NHL, works with the NBA for officially licensed apparel.
GAME 7 was also a five-part docuseries on Amazon Prime that received Emmy nominations and was directed by Connor Schell. They got the initial opportunity to work with the NHL and New York Rangers during their Centennial year and help design the patch they would wear on their jerseys.
After initially expanding with NBA apparel, it partnered with the NHL in December for an officially licensed NHL collection of nine NHL teams, those being the Chicago Blackhawks, Boston Bruins, Montreal Canadiens, Vegas Golden Knights, Toronto Maple Leafs, Pittsburgh Penguins, New York Rangers, Detroit Red Wings, and the Florida Panthers.
Now, alongside a partnership with Centric Brands, they are introducing new apparel to six additional teams: the Edmonton Oilers, Dallas Stars, Los Angeles Kings, Tampa Bay Lightning, Washington Capitals, and Colorado Avalanche.
Here are some of the new pieces of merchandise they are offering for the Avalanche:
With the heightened energy of the Stanley Cup playoffs right around the corner, there is no better time for them to release a new line for some teams that are looking to make a deep run this season. We could very much see a second round that includes the Avalanche versus the Stars, with the winner facing the Oilers in the Conference finals and potentially the Lightning in the Stanley Cup Finals.
The NHL itself is covered in fashion, and we see it every day when players enter the arena before warm-ups. With the league dropping the formal dress code, players can express themselves more and wear what they see as “fashionable”. From the standard suit-and-tie style we see many adopt, we also see more outgoing styles worn by David Pastrnak, William “Willy Styles” Nylander, and Patrick Laine.
To see the full Colorado Avalanche and NHL collection from GAME 7, you can head to their Amazon storefront HERE.