Tkachuk is joining hockey stars William Karlsson and Hilary Knight in the campaign

Florida Panthers forward Matthew Tkachuk is receiving some recognition for his head of hockey hear.

Tkachuk has joined Great Clips for its annual Show Your Flow campaign, which offers fans the opportunity to be inducted into the Hockey Hair Hall of Fame.

Tkachuk, Vegas Golden Knights forward William Karlsson and women’s hockey gold medalist Hilary Knight will join the panel of judges selecting the second class of the HHHOF.

Fans can enter by posting photos and videos of their hockey hair looks on X, Instagram or TikTok using the hashtags #ShowYourFlow and #Contest and tagging @GreatClips as part of their post.

To the winners go the spoils, per the NHL:

The six inductees will also receive two tickets to attend an NHL game of their choice during the 2024-2025 regular season, a $300 USD Great Clips gift card (or equivalent value in CAD), a $300 USD NHLShop.com gift card (or equivalent value in CAD), autographed hockey pucks from NHL stars Matthew Tkachuk and William Karlsson, as well as being featured on Great Clips social and online channels.

The campaign marks the renewal of Great Clips’ partnership with the NHL and NHLPA, one that began back in 2019.

“We are thrilled to extend and build upon our longstanding relationship with Great Clips,” said NHL Vice President of Business Development Jason Jazayeri said in a statement released by the league. “Hockey Hair continues to be a unique and ubiquitous aspect to the sport of hockey. Leveraging that touchpoint with our fans to build an activation platform that allows Great Clips to engage them in a very unique and distinctive way is the gold standard of how we look to develop our partnerships.”

Tkachuk and Karlsson were recently featured in a Great Clips television ad. Check it out below:

[embed]https://www.youtube.com/watch?v=NYnaASXEQLY[/embed]

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